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Green Energy Boom In Texas Utility Markets

Much attention has been given to the exorbitant electric bills issued by a single company selling an extremely high-risk index-based service in Texas – which unfortunately backfired on that company and its customers in light of rising spot market prices caused by power generation issues during the recent winter freeze.

Texas electricity rates are cheaper overall than regulated markets. Further, competition and consumer choice have resulted in ease of use and innovation that enables consumers to find cheaper rates and switch plans in minutes online, or choose to buy green electricity plans, or take advantage of special offers such as smart devices to reduce their consumption – whatever fits their desires. In fact, Texas leads the U.S. in green energy generation with 25% of its electricity produced by renewable green energy sources in 2020, more than any other State.

green texas

Since 2006, electricity generation in Texas from renewable sources increased over 1,200%, from 2% in 2006 to 25% in 2020 – that’s 12.5x growth in green energy in 15 years.

For those familiar with the Texas deregulated market, the WSJ article’s stated methodology for concluding that Texans in deregulated markets paid $28 billion more for electricity than their regulated neighbors appears overly simplistic and inconsistent with the U.S. Energy Information Administration’s (EIA) own data on average electricity prices nationally and in each State. The WSJ article does not share its numbers, but states that it “calculated separate annual statewide rates for utilities and retailers by adding up all of the revenue each type of provider received and dividing it by the kilowatt-hours of electricity it sold.” It must be noted, however, that there are other sources of revenue generated by Texas retail electric providers (REPs), such as the commercial sale of smart thermostats, home energy monitoring devices, warranty products, HVAC services, and home services bundles, as well as revenues from the sale of excess power in the market, derivatives used to hedge its load requirements, or even their own power generation. Without transparency into the WSJ’s internal model calculations and a true apples-to-apples comparison of actual pricing within these diverse electricity markets, WSJ’s conclusions can neither be accepted nor verified.

Another factor is that significant numbers of deregulated Texas electricity customers purposefully pay more for their energy to subsidize green energy through Renewable Energy Credits (RECs). Most Texas electricity retailers provide “Green Energy” plans that are premium or semi-premium priced that directly subsidize wind and solar projects through RECs.

At the same time, the EIA’s own by-State retail electricity price analysis states that average Texas retail prices since 2016 are on average 18% lower than the U.S. national average and ranks Texas as the 8th least expensive State for retail electricity prices. This clearly does not reconcile with the WSJ claim that the 60% of Texans pay 13% higher rates than the national average. Separately, the American Public Power Association studied average State rates from 1997, prior to any U.S. deregulation, through 2018 and noted that average electricity prices in 2018 vs 1997 increased nationally at a rate over 50% higher than price increases in Texas over that same period.

It is abundantly clear, however, that consumers find tremendous value in shopping for better prices and more service options, as well as the innovation and convenience brought about by the competitive electricity marketplace in Texas. This is reflected by continually increasing satisfaction ratings in JD Power over the past decade and our own Electricity Ratings reviews, in which over 10,000 customers have rated retail providers and expressed their opinions. To further emphasize the importance of comparison shopping, our internal data shows that shoppers using our online Texas marketplace have saved 20% since 2013 versus regulated rates in Texas, while enjoying some of the best and risk-free rates in the U.S.

Texas stands as the benchmark of success in deregulated energy markets, and while the recent cold weather disaster pointed out flaws in the generation, distribution and wholesale marketplaces. Texas’ retail electricity marketplace continues to provide innovation, value, and savings for those that take the time to get an estimate on their home.

To get a free estimate on your home, visit Solar Power Integrator’s website or call the office at (361)360-1800.

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Solar Power Integrator
582 Yorktown Boulevard
Corpus Christi, TX 78418
(361) 360-1800
Serving Corpus Christi & South Texas

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